Module Two Short Paper

Module Two Short Paper

Instructions/Descriptions

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Module Two Short Paper

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

Geographic segmentation:

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Demographic segmentation:

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Psychographic (lifestyle) segmentation:

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_____________________________________________________________________

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Health risk segmentation:

_____________________________________________________________________

_____________________________________________________________________

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Usage segmentation:

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_____________________________________________________________________

_____________________________________________________________________

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Payer segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Benefit segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Part III. Use the information from the work completed in Part II to answer the following question:

How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

Geographic segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Demographic segmentation:

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_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Psychographic (lifestyle) segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Health risk segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Usage segmentation:

[Order Now]

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Payer segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Benefit segmentation:

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Part III. Use the information from the work completed in Part II to answer the following question:

How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.

Module Two Short Paper

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