MKT6230 International Marketing Case Essay

MKT6230 International Marketing Case Essay

Amberton University MKT6230 International Marketing

Reflection Paper Instructions and Rubric

The reflection assignment is a seven (10)-page paper based knowledge gained in the course. One topic is selected by the student from the following topics: Cultural Environments of Global Markets, Global Market Opportunities, and Global Market Strategies. The topic is then illustrated using a current event article from a credible trade source (i.e. Wall Stree Journal, etc.). Then, the student will connect the relevance of the topic area selected to a minimum of eight (8) scholarly peer-reviewed journal sources. The paper should follow a simple format including: Introduction, Topic Definition, Event Description, Analysis of Sources (compare and contrast viewpoints from journals), and Opinion (last paragraph – what do you think…). The body of the paper needs to be at least 7 full pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education. Grading rubric below:

Criteria

Level 1 Unacceptable = 5 points

Level 2 Acceptable = 15 points

Level 3 Excellent = 20 points

Clarity and Completeness

Topic, purpose, or issue is clearly stated or supported. Points: ________________

Topic is vaguely stated and minimally supported with data/evidence. Paper met length requirement but ambiguous. Points: ________________

Clearly states purpose, relevant topic, well- supported and elaborated upon. Paper met length requirement Points: ________________

Significance and Relevancy

Ideas, facts and/or points are not relevant to the issue/purpose/claim Points: _______________

Some points are relevant to the issue/claim Points: _______________

Points are both central to the purpose/claim and relate to each other Points: _________________

Accuracy, Precision, and Meaning

Citations and details are absent, too few, or questionable in quality Points: _______________

Some information is referenced; details marginally convey meaning of purpose Points: _________________

All data is accurately cited and referenced; specifics relay full comprehension of claim Points: _________________

Includes required sources and full APA compliance

Insufficient number of sources and/or is not scholarly and peer-reviewed, and multiple APA errors Points: ______________

Provides at least four sources that are scholarly (stronger journals could be used), but there are multiple APA errors Points: ______________

Provides four sources that are scholarly and from solid journals and there are no APA errors Points: _______________

Justifiability, Rationale, and Logicalness

Purpose is unfair, self-defeating or contradictory in the opinion section Points: _______________

Purpose is vaguely justified and illogical in the opinion section Points: _______________

Purpose fully justified and logically presented in the opinion section. Points: _____________

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