Order Number |
636738393092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
Mission, Statement, Current, Markets, Customer, Sales
Marketing Plan Discussion
The point of this plan is to come with a new product, service and convince the management and /or owners that they should adopt your new idea and put into action.
Situation analysis—what is your idea, how can it benefit the firm and society.
Internal Environment— Mission Statement Current Markets Customer Sales (layout of salesforce) Distribution (how do you get the product out.)
External Environment—Your competition Economic conditions Technology environment Political climate Sociocultural trends
SWOT analysis Strengths Weaknesses Opportunities Threats
Marketing Objectives Where and how far do you want to go?
Marketing Strategies How to hit and identify your target markets– Consumer? Organizational?
Positioning your product Where does it fit in? How is it to be placed? –upscale, mid-priced or low priced
Product Strategies –How many channels or product lines? One or multiple brands
Pricing— How will you price your product—Straight markup. Skimming, penetration
Promotion—How will you get your product known? What channels will you use?
Supply Chain—where do you get your raw materials, supplies from?
Measurement and control—How will you gauge the success of your venture?
Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached
RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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