Media Impact on Toyota’s Corporate Reputation

 Media Impact on Toyota’s Corporate Reputation

Instructions/Descriptions

 Media Impact on Toyota’s Corporate Reputation

Discussion 1 Week 5

Prior to beginning work on this discussion, review Chapter 13: Global Marketing Communications Decision I, and The Toyota Recall Crisis: Media Impact on Toyota’s Corporate Brand Reputation article.

The promotion (P) of the marketing mix includes advertising, public relations, sales promotion, personal selling, and direct marketing. When a company embraces integrated marketing communications, it recognizes that the various elements of a company’s communication strategy must be carefully coordinated.

Advertising:

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• Determine four major difficulties that can compromise an organization’s attempt to communicate with customers in any location. Provide examples.

Some global marketers believe in a “one world, one voice” approach to global advertising worldwide, which simply means people everywhere want the same products for the same reason. Other global marketers believe in a localized approach and are skeptical of the global-village argument and they assert that consumers still differ from country to country and advertise to their respective countries.

• Explain which view of global marketing you embrace and believe is most effective. Provide examples to support your rationale.

Public Relations:

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Public Relations (PR) “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Review the Toyota Crisis article carefully and search the web for more information needed to understand their case of PR.

• Explain the issues that can arise in different country markets when marketers decide to implement a global sales promotion strategy.
• Differentiate between personal selling and direct marketing.

• Integrity Information Inc. Case Study Papercongratulations! You have just been hired as a consultant for Integrity Information Inc., a start-up business intelligence consulting company. Your first job is to help work with the sales department in securing a new client, The Warehouse. The Warehouse has been operating in the United States for more than a decade, and its primary business is to sell wholesale low-cost products. The Warehouse is interested in hiring Integrity Information Inc. to clean up the data that are stored in its U.S. database. To determine how good your work is, the client would like your analysis of the following spreadsheet. The Warehouse is also interested in expanding globally and wants to purchase several independent whole- sale stores located in Australia, Thailand, China, Japan, and the United Kingdom. Before the company moves forward with the venture, it wants to understand what types of data issues it might encounter as it begins to transfer data from each global entity to the data warehouse. Please create a list detailing the potential issues The Warehouse can antici- pate encountering as it consolidates the global databases into a single data warehouse.”

 Media Impact on Toyota’s Corporate Reputation

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