McDonald’s and Obesity Case Analysis

February 24, 2023

McDonald’s and Obesity Case Analysis

Order Number	65363737383
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

McDonald’s and Obesity – Case Analysis

How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?

Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation.

If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother?

The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems.

Based on your response to Question 4, recommend both a short-range and long-range plan for McDonald’s to implement.

Criteria / Rubric

– Incorporate 2 external sources and 2 sources from the course/text material to answer the topic question. Rely on both the text and powerpoint slides to answer the topic question.

– Be sure to include and cite the textbook as a source from the chapter reading. When citing the Text, be sure to link the course material thoroughly to your reponse and cite the textbook correctly.

– Assignment content reflects full understanding of course concept and applies course material accurately.

– Assignment displays significant depth of analysis, and relates to course concept/ assigned topic.

– Assignment mostly incorporates specific content and examples from course material to competently substantiates independent points and ideas. Reasoned implications and conclusions are also clearly and accurately identified

***For each assignment, your similarity score must meet a threshold of no more than 10%. Assignments with greater than 10% similarity must be revised and resubmitted to Turnitin until the 10% threshold is achieved.

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McDonald’s and Obesity Case Analysis

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.