Mastering Three Strategies of Organic Growth Discussion

Mastering Three Strategies of Organic Growth Discussion

Instructions/Descriptions

Mastering Three Strategies of Organic Growth Discussion

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Please read following McKinsey and Company article and after reading it, answer the discussion questions. Note: If the link does not work, search for it on Goggle: Article name: “Mastering Three Strategies of Organic Growth”, McKinsey and Company, August 2017.

Step 2. ANSWER DISCUSSION QUESTIONS FOR THE ASSIGNMENT:

QUES #1: Assume you are working as a Marketing intern at COMCAST in Philadelphia and your intern supervisor/manager asked you to give Comcast some insights into a decision they need to make. Revenue growth has slowed at Comcast due to intense competition.

(Not true, I made this up!) and they are considering 2 options to improve revenue growth: 1) acquiring another technology brand or 2) merging with another technology brand. The board of directors advised them to consider another option: growing revenue organically. The board did not provide support or justification for this recommendation so your supervisor/manager at Comcast is asking for your help.

Your supervisor at Comcast wants you to explain the benefits of growing revenue organically instead of using an acquisition or merger for revenue growth. Be specific about the benefits and use the McKinsey article as support for your insights.

QUES #2: Your supervisor asked you to apply for an entry level position at Comcast when you graduate from La Salle. As part of the application process you must convince Comcast that you are qualified to work at Comcast and help them grow organically.

Using the McKinsey article and your transcript of courses taken at La Salle for support, you need to explain what qualifies you as a Marketing major at La Salle for this position. Be specific using specific article content in combination with your personal qualifications and skills developed through specific courses you completed as a student, (course work, projects, assignments). Your supervisor suggested you also add any skills developed through co-ops, internships or part-time jobs to support your qualifications.

QUES #3: Your Comcast supervisor believes you learned a lot from reading the McKinsey article but does not have time to read it. Your supervisor asked you to discuss the 3 most important insights from the article that will help Comcast meet their revenue growth goals.

Mastering Three Strategies of Organic Growth Discussion

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