Mastering Digital Marketing Discussions Replies Essay

December 3, 2022

Mastering Digital Marketing Discussions Replies Essay

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Mastering Digital Marketing Discussions Replies Essay

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two responses for these following discussions below.

Discussion 1:

“Experts at Wharton and elsewhere say the recession has shifted priorities for consumers, who are now more willing to trade quality for a lower price. While some argue that consumers will go back to spending freely as good times return, others say Americans have permanently embraced a cheapskate philosophy, and are unlikely to go back to their spendthrift ways anytime soon.”

This article was the first one I read out of the choices we had available. My reaction to seeing the three articles was to write about Mastering Digital Marketing, but something about Sandy’s story resonated with me. It could be because of my experience of being raised by my grandparents, who worked hard to make sure that my sister and I had a roof over our head and food on the table.

It could be that when I first moved out on my own, I too embraced the label of being called cheap and for a good reason. When I was living at home with my grandparents, there were things that I took for granted that hindsight makes you realize. In the same breath, you also begin to realize how much the lessons your parents or grandparents influence the decision that you make. When I read about Sandy’s experience financial literacy came to mind. This wasn’t a lesson I learned or a conversation we had when I was at home and I wish it were.

Living in Chatsworth, my classmates were from all walks of life so this led me to experience different cultures and ultimately allowed me to learn lessons that I wasn’t necessarily privy to. As I’ve grown, taking in to account my experiences along the way, I’ve realized how essential finances and credit are to becoming financially independent. I’m sure everyone in our class can relate to Sandy’s story as we are all attending Pepperdine, which charges tuition that isn’t just a drop in the bucket.

That being said, when I first moved out, I experienced being laid off because the company I was working for was sold to investors who would dissolve the business. What they didn’t tell us was the check for the previous pay period would bounce.

As you all know, rent in California isn’t cheap, so not being paid for two weeks put me in a tough situation where I had to adopt the “badge of honor” Sandy mentions. Here is an excerpt from the article: “For those who have lost jobs or savings in the ongoing economic turmoil, learning how to live “cheap” has not been a choice — it has been a necessity.” (Wharton 2020) I had to trade quality for savings in order to survive which the experts at Wharton touched on in the quote that I chose. Even though the experience was unfortunate, it was a life lesson that is still paying dividends today. I’ve become more mindful of decisions that negatively affect my financial standing because I want to purchase properties soon and you need good credit to do so.

So for the sake of reaching my goals, I’m okay with being cheap, but it hasn’t been easy. I’m not perfect and there have been plenty of times where I make impulse buys. However, I would argue against a point mentioned in the article that Americans have embraced a cheapskate philosophy. I believe that as their earnings increase and technology advances, spending will increase as well because of innovations like Amazon Prime, GrubHub, and Apple Pay.

No Longer Simply ‘Chic,’ Cheap Is Now a Badge of Honor – Knowledge@Wharton. (2020). Retrieved 21 February 2020, from https://knowledge.wharton.upenn.edu/article/no-lon…

Response 1: (around 300 words)

Discussion 2:

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Mastering Digital Marketing Discussions Replies Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.