Mastering Digital Marketing and Evolving Technology

December 3, 2022

Mastering Digital Marketing and Evolving Technology

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Mastering Digital Marketing and Evolving Technology

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Mastering, Digital, Marketing, Evolving, Technology

“What digital allows you to do is have something for everybody and use the data that you have about an individual in a particular moment (Edelman, 2014)”

The advent of ever evolving technology and the major shift in how digitally enabled and aware people in general have become, it is absolutely not a surprise that traditional approaches to marketing has too been overshadowed (to say the least) by the digital marketing approaches. The way people now a day interact with various brands and companies have seen a major shift ever since the internet and the digital aspects evolved and with smart phones taking place of almost a third hand for most individuals in the world.

The world today is almost unimaginable with an internet and as per the reports published by Statista, there are almost 4.54 billion people around the globe that are active internet users (Clement, 2020). Therefore, in an age wherein almost entire target audience of the brands and the companies are online, it is but obvious that a brand has to be digitally present at all the platforms wherein their target customers are so that they can connect and engage with them.

As an audience and as marketers, we can see around us that most of the brands all around are trying to speak to their customers (prospective as well as present) via digital medium more than ever before and the traditional marketing campaigns have taken a back seat (though not over yet). The fact that the digital space has become so attractive for the marketers is firstly because of the presence of their target audience on the digital platform and secondly because this medium facilitates and helps the marketer to not only get a clear data as per the detailed analytical performance reports of all the undertaken campaigns but also data about the audience (as go what they are looking for, where are they present, what they have been talking about on various social media sites, their taste, preferences and behaviour) that can be advantageously used by the brand to provide a better experience to them because of their available data insight.

The brands should segregate their communication as per the categories that that can derive from the data and then accordingly marketing them so that the marketing communication for each category is relevant to their corresponding audience. Therefore, in order to get the game of digital marketing right, the firms need to understand that given the fact that this approach can be extraordinarily helpful in helping the marketers talk to their target audience at a level in which they can connect with the brand almost on an individual level, the firms have to realize that digital marketing isn’t just getting periodically interested in rolling out campaigns but it is constantly working to make the connect with the audience so that they are marketed about the products or services that are relevant to them and not just mass-marketed. Digital marketing is highly dynamic and the firms that want to master this have to be on the toe to always adapt to the newest technology and trends and tactics.

The companies should make small-scale pilots and test what’s working and what’s not as per specific segmentation and targeting and make the required changes to improve the outcome. The should necessarily learn how to prioritize the data and know how to get the right people to work together while not forgetting to constant keep working on rapid-cycle test. It is important that the control system is in place and the moves and campaigns are timely analysed and required amendments done so that the end motive of the entire marketing effort is achieved by the brands!

References

Edelman, D. (2014). Mastering digital marketing. Retrieved 22 February 2020, from https://courses.pepperdine.edu/access/content/grou…

Clement, J. (2020). Global digital population 2020 | Statista. Retrieved 22 February 2020, from https://www.statista.com/statistics/617136/digital…

Response 2: ( around 300 words)

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Mastering Digital Marketing and Evolving Technology

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.