Marketing Value Creation Essay Assignment Paper

November 30, 2022

Marketing Value Creation Essay Assignment Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Value Creation Essay Assignment Paper

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OPTION #1: VALUE CREATION

Review the Goedhart and Koller (Links to an external site.) article on value creation. Now, revisit the company you wrote about in your discussion forum. For this paper:

Summarize the key points from the article regarding value creation

Identify how your company should create value, as it is discussed in this article

Describe potential challenges your company may have to overcome

Summarize how your recommendations to create value will positively affect customer segments and demonstrate how this could be part of a larger marketing strategy

Your paper should be 2-3 pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook. The CSU Global Library is a good place to find these references.

OPTION #2: CONSUMER BEHAVIOR IN ACTION

Revisit the Baker article (Links to an external site.) and download the free customer journey map template using your CSU Global Student Email. Now, pick a company that you have not yet discussed in an assignment. Fill out the template and create a PowerPoint presentation that does the following.

Provide a brief background on your new company.

Describe your target segment(s).

Share your filled out template on one of your slides.

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Explain and justifies your descriptions of how you would move your customer through stages of the customer journey.

Synthesize your key findings in a conclusion.

Remember, PowerPoint is a visual medium—be creative with your images and use them to support your analysis. Include your analysis and citations in your speaker notes.

Your presentation should consist of eight to twelve slides, not including title and reference pages, and conform to CSU Global Writing Center (Links to an external site.). Save your PPT as a PDF with speaker notes showing. Include at least two scholarly references in addition to the course textbook and required reading assignments. The CSU Global Library is a good place to find these references.

Marketing Value Creation Essay Assignment Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.