Marketing Strategy Cases Notes

Marketing Strategy Cases Notes

Instructions/Descriptions

Marketing Strategy Cases Notes

The following questions typically apply to your case:

What is (are) the main issue(s) facing the organization?

What are the options available to the organization?

What can we learn from the case as it relates to Marketing Strategy in general? What are the key takeaways of the case?

Provide an update to the case based on recent media coverage, so what’s happened since the case was written?

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Answer the questions from the Case Study in the text.

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What are your recommendations (3-5 in “increase-decrease” format)?  Provide justifications for your choices.  Be sure to consider and include updates since the case was written.

Provide a brief background on the company and its current situation relative to marketing. Be sure to focus your efforts on identifying, analyzing and resolving key issues and making cogent recommendations.  Be sure to describe your recommendations and their implications in detail. Cite no more than three or four references, including at least one from the text.

Required length of paper: 2-4 pages

Formal: APA Format

Text Reference:

Ferrell, O. C., & Hartline, M. D. (2014). Marketing Strategy, Text and Cases (6th ed.). Mason, OH: South-Western, Cengage Learning.

Analyzing the Strategic Profile Of Alibaba

Course Project Task 3

Note: This course has major project assignments that will be due in Weeks 3 and 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and other work for those assignments earlier than the week in which they are due.

Alibaba is China’s—and by some measures, the world’s—biggest online commerce company. Its three main sites—Taobao, Tmall, and Alibaba.com—have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company.

Begin your paper by briefly summarizing key details about the Alibaba organization, including its purpose and vision. Your summary should be clear enough that anyone could pick up your paper and get a basic understanding of the organization.

Next, analyze the strategic profile of Alibaba, including the following issues:

Identify the business strategy Alibaba seems to be following internationally: multi-domestic, global, or transnational? Defend your choice with research, rationale, and appropriate examples.

Assess the appropriateness of Alibaba’s strategy.

Evaluate the rationale for developing international competitive capabilities.

Distinguish among the alternative methods of international market entry that are available to Alibaba, including the strengths and weaknesses of each option. Assess whether Alibaba is utilizing the best method.

Distinguish among the organizational structures used to implement the three-alternative international corporate strategies. Assess whether Alibaba’s choice of structure aligns with their chosen strategy.

Finally, summarize two or three important take-aways from your research into Alibaba. In essence, what did you learn and what strategic development and implementation lessons might you apply?

Submission Details:

Present your analysis as a 4–5-page report in a Microsoft Word document formatted in APA style.

Support your responses with examples.  Cite any sources in APA format.

Name your document MBA6999_W3_LastName_FirstInitial.doc

Marketing Strategy Cases Notes

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