Marketing Sports Media Patrick Kane Essay

November 30, 2022

Marketing Sports Media Patrick Kane Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Sports Media Patrick Kane Essay

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In this assignment, you will look at a solo athlete sport (examples: BMX racing, skateboarding, downhill skiing, gymnastics) and pick an athlete who competes in it.The athlete you choose may be part of a team (such as the Olympic U.S. Alpine skiing team), but must compete individually to qualify for this assignment.Spend a week researching different types of media coverage of this athlete pursuing their individual sport, including:Traditional media. Coverage in digital, broadcast and print outlets of all sizes. Examples: ESPN.com, azcentral.com, The Athletic. In-house media.

The team, sport, league or competition event’s own coverage of the sport. It’s typically found on the team’s website, blog, social media handles and other platforms such as podcasts, YouTube or similar venues. For a solo-athlete sport, this could mean Team USA’s Olympic coverage, Red Bull Cliff Diving’s coverage or similar.Citizen media. Fan coverage such as blogs (SB Nation, Reddit or similar), podcasts and social media.Personal media. The athletes’ own coverage/content on their social media accounts (not the team’s account), personal website and other digital platforms.Select two pieces of media from each of the four types above (eight total pieces)Give each one a label describing its content or purpose (news story about the athlete’s performance in an event, feature story about the athlete’s life/backstory, analytical breakdown of athlete’s strengths and weaknesses or another relevant category).

Give each one a sentiment (positive, negative, neutral) based on the tone of the coverage. Keep in mind: Just because the content of a story is “bad” (for example, the athlete lost the event) does not necessarily mean the sentiment of a specific piece of coverage is “negative.” Examine the differences between independent journalists and citizen journalists who are passionate fans (or detractors) of the athlete, and even the differences between reporters and columnists (whose job is to share their opinion) at traditional media outlets. An easy way to format this is by listing all your pieces of media at the top of your assignment, like this:

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Traditional media: link to story Label: Sentiment: Traditional media: link to storyLabel: Sentiment:In-house media: link to storyLabel:Sentiment:In-house media: link to storyLabel: Sentiment:And so on… Submit an 800+-word essay reflecting on what you learned from researching these and other stories about the athlete you chose. Attribute your sources within the body of your text using clear attribution language (e.g. “According to…” or “[Source] says…”), and link to each source.It’s worth noting, we’re expecting an analysis, not a summary (Links to an external site.). We want to know your thoughts, not those of the various authors you researched. At a minimum, your essay should cover the following points:What do the stories you researched about your athlete have in common?What do you notice is different about the coverage of this athlete from platform to platform?What have you learned about sports media coverage from this analysis, and how might it influence how you consume it moving forward?

Marketing Sports Media Patrick Kane Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.