Marketing Segmenting the Generation Y Market Discussion

November 30, 2022

Marketing Segmenting the Generation Y Market Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Segmenting the Generation Y Market Discussion

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Review Consumer Insight 4-1, Segmenting the Generation Y Market, in Chapter 4 of the textbook. In your dialogue response please, answer the following questions integrating a Biblical worldview:

Market segmentation can be based on a variety of segmentation bases

After reading the discriptions of these segments of the Generation Y market, name a few of the variables that you can see the researchers used for their segmentation bases

What might be some other useful variables that would better describe the segments?

Think about yourself or someone you know in the Generation Y group. Into which segments would you and/or other people you know be categorized? Explain why.

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Do you feel that these segments are mutually exclusive, meaning there is no overlap and a particular person should fit only into one segment? Do you feel they are exhaustive, meaning they cover everyone? Explain.

Imagine you are a marketer of some type of consumer packaged good. Choose a product and choose one of the segments. How would you best communicate about your chosen product with this segment?

Review Consumer Insight 4-1, Segmenting the Generation Y Market, in Chapter 4 of the textbook. In your dialogue response please, answer the following questions integrating a Biblical worldview:

Market segmentation can be based on a variety of segmentation bases

After reading the discriptions of these segments of the Generation Y market, name a few of the variables that you can see the researchers used for their segmentation bases

What might be some other useful variables that would better describe the segments?

Think about yourself or someone you know in the Generation Y group. Into which segments would you and/or other people you know be categorized? Explain why.

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Imagine you are a marketer of some type of consumer packaged good. Choose a product and choose one of the segments. How would you best communicate about your chosen product with this segment?

Marketing Segmenting the Generation Y Market Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.