Marketing of Apple Company Technological Organization Project

November 30, 2022

Marketing of Apple Company Technological Organization Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing of Apple Company Technological Organization Project

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Software Developer Question Essay Project

Assignment:

Reflect on at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied or could be applied practically to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study.

Marketing of Apple Company Technological Organization Project

The executive summary is a synopsis of the overall marketing plan. It should provide an overview of the entire plan including goals/objectives, strategy elements, implementation issues, and expected outcomes. The executive summary should be the last part of the marketing plan that you write.

Situation Analysis
The Internal Environment:

? Review of marketing goals and objectives

? Review of current marketing strategy and performance

? Review of current and anticipated organizational resources

The Customer Environment

? Who are the firm’s current and potential customers?

? What do customers do with the firm’s products?

? Where do customers purchase the firm’s products?

? When do customers purchase the firm’s products?

? Why (and how) do customers select the firm’s products?

? Why do potential customers not purchase the firm’s products?

The External Environment

? Competition

? Economic Growth and Stability

? Political Trends

? Legal and Regulatory Issues

? Technological Advancements

? Sociocultural Trends

SWOT Analysis:
Strengths
Weaknesses
Opportunities
Threats
The SWOT Matrix
Marketing Strategy
Primary Target Market:

Identifying characteristics (demographics, geography, values, psychographics)

Basic needs, wants, preferences, or requirements

Buying habits and preferences

Consumption/disposition characteristics

Product Strategy

Brand name, packaging, and logo design

Major features and benefits

Differentiation/positioning strategy

Supplemental products (including customer service strategy)

Connection to value (core, supplemental, experiential/symbolic attributes)

Pricing Strategy

Overall pricing strategy and pricing objectives

Price comparison to competition

Connection to differentiation/positioning strategy

Connection to value (monetary costs)

Profit margin and breakeven

Specific pricing tactics (discounts, incentives, financing, etc.)

Distribution/Supply Chain Strategy

Overall supply chain strategy (including distribution intensity)

Channels and intermediaries to be used

Connection to differentiation/positioning strategy

Connection to value (nonmonetary costs)

Strategies to ensure channel support (slotting fees, guarantees, etc.)

Tactics designed to increase time, place, and possession utility

Integrated Marketing Communication (Promotion) Strategy

Overall IMC strategy, IMC objectives, and budget

Consumer promotion elements

Advertising strategy

Public relations/publicity strategy

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Personal selling strategy

Consumer sales promotion (pull) strategy

Trade (channel) promotion elements

Advertising strategy

Public relations/publicity strategy

Personal selling strategy

Trade sales promotion (push) strategystrategy ……

(((After finishing these guidelines points please make a ppt *power point* file also to present it to present it to doctors and students)))

Marketing of Apple Company Technological Organization Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.