Marketing Management Worksheet Brand Analysis Paper

December 3, 2022

Marketing Management Worksheet Brand Analysis Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Management Worksheet Brand Analysis Paper

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Marketing, Management, Worksheet, Brand, Analysis, Paper

For this assignment you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.

You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.

Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:

What is a brand?

Why is a brand important?

What is your favorite brand?

Why do people support your brand?

Write a 3–5-page paper addressing these questions. You will submit a copy in the drop box.

Marketing Management Worksheet

QUESTION 1

In the context of global market research, which of the following statements is true about the use of census data for in-depth demographic information?

		All countries have census data.
		All foreign nations must include an income-based question on their census.
		Data contained in a census vary from country to country.
		All nations publish their census reports in English.

1 point

QUESTION 2

Which of the following critical components of internal marketing would typically help people who deliver service to know how their work fits in the broader scheme of business operations?

		An emphasis on teaching employees to have good attitudes
		An energetic follow-through process
		A careful selection process in hiring frontline employees
		A clear, concrete message conveying a particular service strategy

1 point

QUESTION 3

In the context of the determinants of service quality, which of the following most likely refers to the consistency and dependability of a service performance?

		Tangibles
		Empathy
		Reliability
		Adaptability

1 point

QUESTION 4

Malcolm purchased health insurance from Healwell Insurance Corp. as he was assured that he would be able to claim the expense incurred on his treatment in the future. With this guarantee, the insurance corporation was able to win the trust and confidence. In this scenario, which of the following determinants of service quality is the company aware of?

		Intangibility
		Assurance
		Profitability
		Apathy

1 point

QUESTION 5

With regard to the internal factors that can either facilitate or impede a company’s efforts to undertake a global approach to marketing strategies, _____ is the factor that refers to the ability of a company to project a global versus national identity, a worldwide versus domestic commitment to employees, and a willingness to tolerate interdependence among business units.

		structure
		management process
		culture
		political system

1 point

QUESTION 6

Joshua is an electrician who is known for solving complex electrical issues consistently in households, automobiles, small commercial centers, and so on. He is punctual, and customers can always reach him anytime of the day. Based on these characteristics, which of the following determinants of service quality is Joshua exhibiting?

		Responsiveness
		Tangibility
		Reliability
		Empathy

1 point

QUESTION 7

The national government of Turn bury regulates the amount of earned and invested funds that can be withdrawn from it. It only permits government bodies to engage in currency dealings. It also places limits on the percentage of investments that can be made by foreign companies. These rules and regulations are attributed to which of the following?

		Import restrictions
		Exchange controls and ownership restrictions
		Political uncertainty
		Cultural misunderstandings

1 points

QUESTION 8

As opposed to clients, customers:

		must have names.
		are served by the first person available.
		have a strong relationship with the service provider.
		are served on an individual basis.

1 point

QUESTION 9

_____ occurs when a company produces a product outside of its final destination and ships it there for sale.

		Licensing
		Exporting
		Importing
		Franchising

1 points

QUESTION 10

Which of the following is a valuable suggestion for service marketers?

		They should ignore the aspect of making services widely available since it stifles demand.
		They should utilize all components of the marketing mix.
		They should ensure that services are not treated as tangible products in terms of their availability.
		They should form an extended supply chain.

1 points

QUESTION 11

Fiona uses her credit card to purchase groceries at the local supermarket. It can be said that every time she swipes her card at the supermarket with every purchase, she is availing a service that is produced by the manufacturer for her consumption. In this scenario, every instance of the card being used helps overcome the problem of _____.

		inseparability
		perishability
		tangibility
		fluctuation

1 points

QUESTION 12

_____ is defined as the continual process by which managers actively encourage, stimulate, and support employee commitment to an organization and its customers.

		Mobile retailing
		Forward integration
		Internal marketing
		Promotional allowance

1 points

QUESTION 13

Which of the following is an example of internal marketing conducted by a chain of dog kennels that boards and grooms pets?

		A publicity article in the neighborhood newspaper describing the exclusive training received by the kennel’s employees
		An e-mail to one of the employees by the manager praising him for finding and returning a customer’s dog collar
		A newspaper advertisement showing a picture of happy dogs staying at the kennel
		A tour of the facilities available at the kennel targeted at elementary school children

1 points

QUESTION 14

Which of the following refers to responsiveness?

		The willingness or readiness of employees or professionals to provide service
		The consistency and dependability of a service performance
		The physical evidence of a service
		The knowledge and competence of service providers and the ability to convey trust and confidence

1 points

QUESTION 15

Which of the following is an example of assurance as a determinant of service quality?

		A doctor is highly trained in a particular specialty.
		Employees are always visible in a hotel lobby dusting or otherwise cleaning up.
		A college professor returns a student’s call on the same day.
		Flight attendants on a customer’s regular route learn what type of beverages the customer drinks and what magazines the customer reads.

1 points

QUESTION 16

In the context of entry and growth strategies for global marketing, which of the following is most likely true of strategic alliances?

		Firms enter strategic alliances to decelerate technological diffusion.
		They are usually of a much shorter-term nature than are joint ventures.
		Partners share long-term goals and pledge almost total cooperation.
		The risk of competitive conflict between partners is decreased.

1 points

QUESTION 17

The availability of employable foreign nationals is a dimension of which internal factor?

		Structure
		Management processes
		Culture
		People

1 points

QUESTION 18

Service products that are totally intangible:

		do not involve customer participation in a significant way.
		can be transported and stored.
		are generally nonperishable.
		are exchanged directly from producer to user.

1 points

QUESTION 19

Most foreign nations do not include an income question on their census, while others omit such items as marital status or education levels. What problem is a market researcher most likely to encounter here?

		Language
		Timeliness
		Data content
		Availability in the United States

1 points

QUESTION 20

With regard to global marketing, which of the following is an example of an offensive goal?

		A mutual fund firm headquartered in New York aiming to increase its sales targets in its European branches
		An American automobile manufacturer planning to gain access to technological innovations developed in Japan
		An information technology company based in Texas attempting to take advantage of the low costs of operations in India by outsourcing its services
		An American clothing company aiming to expand its operations to India to compete with the local brands there

1 points

QUESTION 21

_____ include steep learning curves, worldwide sourcing efficiencies, rising product development costs, and significant differences in host-country costs.

		Competitive factors
		Economic factors
		Environmental factors
		Market factors

1 points

QUESTION 22

Which of the following explains the reason why the quality of services can vary more than the quality of goods?

		Unlike that of products, producers of services have procedures to prevent, identify, and correct defects.
		Most services are human performances and are often customized to the needs of a buyer.
		Producers of goods typically customize products to the needs of a buyer.
		Unlike services, customers are more likely to purchase defective products.

1 points

QUESTION 23

After analyzing current trends in the market, Stage Cinemas, a multiplex, increased its number of movie screens to keep up with the increasing demand and population growth. However, due to the superficial nature of its analysis, it failed to focus on the needs, tastes, and preferences of the public. This indicates that the firm had:

		a lack of strong competition.
		no obsolescence.
		noncreative management.
		a limited view of marketing.

1 point

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Marketing Management Worksheet Brand Analysis Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.