Order Number |
67545632 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
Instead of focusing on humans and dogs using the facility, only focus on the dogs.
We would be marketing stand-alone facilities that are convenient for busy people who want their dogs to be as healthy as possible.
The pet owner is hiring a “Personal Trainer” to exercise their dog. This is different than hiring someone to walk your dog and it is more than only providing obedience training.
Programs offered could include weight loss, but also just general exercise, socialization for their dog, and some obedience training. There could be dog treadmills, a small swimming pool, an obstacle course, etc.
Dog gym selling point is that it is a convenient option for the pet owner to run errands while their dog is improving their health and well-being.
If our facility location was strategically placed near large gyms, the pet owner would have the option to drop their pet off at our facility and then go next door and get their own workout. Most gyms are located near convenient shopping, so if the pet owner is not a gym enthusiast, they can run errands.
Here are the questions: Positioning, product and branding: A- what are the attributes and benefits suggested by your company’s brand? (Please pay special attention to the difference of these characteristics). B- identify your essential benefit. Will you stress one or more than one benefit in positioning? Explain. C- what can your company do to support its brand image? (Since typically this could be done with packaging for a product, yet this is a service)