Marketing Digital Analytics Research Plan Assignment

December 2, 2022

Marketing Digital Analytics Research Plan Assignment

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Digital Analytics Research Plan Assignment

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Week 5 Digital Analytics Research Plan

SCENARIO

Congratulations! You have been hired as a Social Media Analyst for the celebrity, business, or political candidate of your dreams!

Your job responsibilities include:

Execute strategic social media campaigns while simultaneously tracking data and analytics, and managing updates and improvements to ongoing campaigns.

Identify successes and potential problems in order to draw accurate conclusions and develop alternative action when necessary.

Develop a social media listening program to track, analyze, and guide social media decisions.

Develop impactful, influential, and call to action content.

INSTRUCTIONS

Write a research plan. For additional details, refer to Chapter 13 from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.

Include the following in your research plan:

Identify your chosen celebrity, business, or political candidate.

Identify the key factors that could set your subject apart and cause more positive attention.

State your research question.

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Describe how the research question solves a real business problem.

Create a source list (social media listening tools, search tools, social network insights, and so on).

List relevant and logical channels for analysis (news, blogs, comments, groups, Twitter, Facebook, and so on).

Identify the search and source languages of your listening tools.

Identify the research methods (hypothesis, time frame, depth of analysis, and so on).

Marketing Digital Analytics Research Plan Assignment

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.