Marketing Augmented Reality and Virtual Reality Technology Memo

December 3, 2022

Marketing Augmented Reality and Virtual Reality Technology Memo

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Augmented Reality and Virtual Reality Technology Memo

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Marketing, Augmented, Reality, Virtual, Reality, Technology, Memo

Brand Purchasing Behavior Discussion

Write the brands and answers to the 3 questions in no more than 2 pages

Why have you bought the brands in each category?
What are the trends revealed in the reasons you made those choices?

Identify the 3 brands you feel great about?

the 3 brands you feel neither good nor bad about

and the 3 brands you don’t feel good about but have bought anyway.

Marketing Augmented Reality and Virtual Reality Technology Memo

Competency

Evaluate current and emerging digital marketing strategies.

Scenario

The Chief Marketing Officer (CMO) of the local community center wants to add Augmented Reality (AR) and Virtual Reality (VR) technology to the marketing strategy. The CMO wants the membership to increase by 10% in the next three months. You are the marketing director, and the CMO wants you to research new AR/VR technology that can be leveraged with the social media campaign, to help increase the membership.

Instructions

Create a memo with section headers for the CMO describing the AR/VR technology that will fit in the social media campaign for the community center. Include the following in your memo to the CMO:

Review the new technology of AR/VR and how it can be incorporated into a social media campaign.

Describe some benefits and disadvantages around using this new technology for the community center.

Recommend and define a digital marketing strategy around the use of AR/VR for the community center.

Describe how this digital marketing campaign will be successful in raising the membership by 10%.

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.