marketing assignment about advertisement

February 15, 2023

marketing assignment about advertisement

Order Number	765643564635438
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

marketing assignment about advertisement

Step 1: Select an advertisement. Step 2: Answer the questions. Step 3: Submit a copy of your advertisement to the dropbox or include the URL in your written submission with the answers. Your file should be no longer than 3 pages and should be submitted in PDF format. 1. For the brand/product/service in the advertisement, briefly describe the marketing mix (4Ps). LO1 (4 marks) 2. Describe 3 trends in the marketing environment that the brand/product/service has responded to effectively. LO2 (6 marks) 3. Consider the factors influencing consumer behaviour (Figure 3-3). List and explain any six factors that may influence buyer behaviour for the brand/product/service in your advertisement. LO3 (6 marks) 4. The company has decided to complete marketing research to expand their product line. a. They have asked you to recommend secondary sources for research. Find 2 reliable sources and explain why you selected the sources. Provide a link to the sources. (4 marks) b. Once the company has explored the secondary sources, they decide they need to conduct primary research. Which method would you suggest? Explain. LO4 (2 marks) 5. For the advertisement, use the bases (geographic, demographic, psychographic and behavioristics) and sub-bases for segmentation to clearly describe the target market for the brand/product/service in the advertisement you have selected. LO5 (6 marks) 6. Based on what you see in the advertisement, consider how the product is being positioned in the minds of the consumer relative to competing products. How is the brand/product being differentiated from the competition? Explain. LO5 (2 marks)

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marketing assignment about advertisement

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.