Marketing and Consumer Segmentation 

Marketing and Consumer Segmentation

Instructions/Descriptions

Concepts Of Marketing and Consumer Segmentation Assignment

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilize in the advertisement change?

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Read the Hibic and Poturak article on the influence of branding on the consumer decision process. As you can see from the article, the authors test a number of hypotheses related to brand awareness and the consumer attributes of age and gender.

I’m working on a Marketing exercise and need support.

Think about a product that you purchase regularly. Do you consider yourself brand loyal when it comes to this type of product? Why or why not? Do you believe your age or gender affects your attitude toward this purchase? How and when does branding affect you during the various stages of the consumer decision process?

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Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilize in the advertisement change?

[Order Now]

Read the Hibic and Poturak article on the influence of branding on the consumer decision process. As you can see from the article, the authors test a number of hypotheses related to brand awareness and the consumer attributes of age and gender.

I’m working on a Marketing exercise and need support.

Think about a product that you purchase regularly. Do you consider yourself brand loyal when it comes to this type of product? Why or why not? Do you believe your age or gender affects your attitude toward this purchase? How and when does branding affect you during the various stages of the consumer decision process?

[Order Now]

Concepts Of Marketing and Consumer Segmentation Assignment

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