Integrated marketing communication Advertising strategy

Integrated marketing communication Advertising strategy

Instructions/Descriptions

Integrated marketing communication Advertising strategy

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Create a 5 to 7-minute Microsoft® PowerPoint Presentation for the company you have chosen in Week 2. Complete the following:

Select a product strategy.

Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

Discuss two types of media methods you could use to highlight your product or service.

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Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

Address three elements of the following product and promotion list:

Integrated marketing communication

Advertising strategy/objectives

Push and pull

Media strategy

Advertising execution

Direct marketing

Public relations/strategies

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Positioning

Note: Charts/graphs/tables are highly recommend.

Format your references according to APA guidelines.

Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

Address three elements of the following product and promotion list:

Integrated marketing communication

Advertising strategy/objectives

Push and pull

Media strategy

Advertising execution

Direct marketing

Public relations/strategies

Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

Address three elements of the following product and promotion list:

Integrated marketing communication

Advertising strategy/objectives

Push and pull

Media strategy

Advertising execution

Direct marketing

Public relations/strategies

1. You are a recent MBA graduate and were hired by the company as a business consultant. Your objective is to identify areas for improvement. Present three business recommendations to management and state how this will impact the company’s financial statements.
2. Why did company management think it was necessary to install an ABC system? Do you agree with their reasoning? Explain your answer.
3. Evaluate and recommend changes to the organization’s cost drivers. State how this influences cost accounting results and business decision capabilities.
4. Is job order or process costing a viable option for the company. Why or why not?

Integrated marketing communication Advertising strategy

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