Marketing Activity Roadhouse Rules Discussion Assignment

December 3, 2022

Marketing Activity Roadhouse Rules Discussion Assignment

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Marketing Activity Roadhouse Rules Discussion Assignment

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Marketing, Activity, Roadhouse, Rules, Discussion, Assignment

Roadhouse Rules

Consumers will have one set of expectations for a restaurant with dimly lit dining rooms, soft music, and linen tablecloths and napkins, and a different set of expectations for a restaurant with cement floors, picnic tables, and peanut shells strewn about the floor. After viewing this video about Texas Roadhouse, answer the following question.

Source:

YouTube: https://www.youtube.com/watch?v=qCgQms87A70 accessed 6 March, 2015.

Why would a business want to encourage customers to put peanut shells on the ground? Does this enhance of detract from the physical evidence that they want to present to customers?

Communication Discussion

For this discussion, you will evaluate a specific communication that you have received in your professional life from an organization’s leadership and assess the communication for its strengths and weaknesses in addressing the organization’s stakeholders.

This discussion will be of value to you as you think about how you will communicate your final healthcare marketing and communication plan to the various stakeholders.

First, reflect on a time in your professional life when a change was communicated to you by leadership. For example, this might be a change in process that is communicated by your manager, or perhaps a larger change to the organization’s mission communicated by the CEO of the organization. Then, in your initial post, briefly describe the change and evaluate the communication strategies used by the leadership. Specifically address both the strengths and weaknesses of the leadership’s communication.

In your responses to your peers, provide recommendations for how the communication from leadership might be improved. How might you use some of the identified strengths, or the recommended improvements, in your final project, to communicate your marketing plan to the internal and external stakeholders?

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Marketing Activity Roadhouse Rules Discussion Assignment

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.