Market Information, Competitive Advantages and Strategic Focus

November 24, 2022

Market Information, Competitive Advantages and Strategic Focus

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Market Information, Competitive Advantages and Strategic Focus

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Part 1 – Market Information, Competitive Advantages and Strategic Focus

Objective:

Based on research of the internal and external environment, determine strategic new direction

Expectations:

Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

Using the Marketing Plan Worksheets as guides, prepare the following analysis:

Provide a Situational Analysis of the current Internal and Customer Environments

Research and prepare an analysis of the External Environment

Complete SWOT Analysis and SWOT Matrix

Develop at least 3 Competitive Advantages based on SWOT analysis

Develop a Strategic Focus from the most sustainable competitive advantages.

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Part 2 – Target Market Segmentation & Product Strategy

Continued Development of Strategic Plan includes:

Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.

Development of Product Strategies aligned with Strategic Focus

Part 3 – Pricing, Distribution & Integrated Communication Strategies – Implementation Plan

Complete final sections of Strategic Marketing Plan and create one seamless document including feedback and changes suggested throughout the course. Additional content to should include:

Development of Pricing Strategies aligned with Strategic Focus

Development of Distribution Strategies aligned with Strategic Focus

Development of Integrated Communication Strategies aligned with Strategic Focus

Development of Implementation Plan.

Format:

APA Format Required

Executive Summary

Title Page and Reference Page

Use APA formatted headers and subheads as needed.

A minimum of 15 outside references required.

18-24 pages, not including title page, abstract and reference page.

For the tornado that struck Moore, Oklahoma on May 20, 2013, and earlier events in this city’s history in May 3, 1999, May 2003, and currently in May 2013, describe the Fuji ta scale ranking of these three events, and the losses that were incurred as a result of the tornadoes on these occasions, as well as the tell-tale radar images in each of these three events
3. In April 2011, an outbreak of tornadoes occurred on April 14. Describe this outbreak of tornadoes, how many states were affected, how many hours did it go on and last, how many states were affected, and how many people lost their lives, and rank this in terms of US tornado history

4. What is La Niña, and what role does it play in the formation of tornadoes in tornado alley? “DeadliestTornadoes” links La Niña with three major episodes of tornadoes in the United States, 1974, 2002, and 2011. Explain what happened in each of these years and cite some statistics as to how many tornadoes occurred, how many states were involved, what damages took place based on what you can find in the NOVA videos, your textbook, or online sources.

5. in “Deadliest Tornadoes” an outbreak is described that took place on April 25, 2011. Describe this outbreak of tornadoes, what weather service specialists observed on their radar, and some details on the scale of this outbreak, the states that were affected, the numbers of tornadoes produced, and the ranking of this outbreak with respect to US history
6. In “Oklahoma’s deadliest tornadoes,” Howard Bluestein talks about the improvement to Doppler radar called dual polarization radar. What can this radar system see, and how does that help us in warning people of an oncoming tornado with greater lead time?

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7. In “Oklahoma’s deadliest tornadoes,” scientists discuss what set up the tornado that hit Joplin, Missouri. Describe the events that led to the formation of the tornado that hit Joplin, discuss the scale of its impacts, it’s ranking on the Fuji ta scale, and the type of damage that it did to the city of Joplin, as well as why the disaster site clearly indicates the ranking given to this tornado.

8. Why is it that the F5 that hit Moore, Oklahoma on May 20, 2013 killed only 24 people, where as a similar event impacting Joplin Missouri the city on May 22, 2011 as suggested in the video “Oklahoma’s deadliest tornadoes”

9. Explain why global climate change, warming of earth’s atmosphere, could possibly set up conditions to make tornadoes more frequent and more powerful, as well as eventually resulting in the kinds of tornadic events we are currently seeing in the southern Plains occurring in the Great Lakes region
10. How can we best protect people in the future if we cannot prevent tornadoes from happening?

Market Information, Competitive Advantages and Strategic Focus

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.