Order Number |
75676566764764645 |
Type of Project |
ESSAY/DISERTATION |
Writer Level |
PHD/MASTERS CERTIFIED |
Format |
APA/MLA/HARVARD/OXFORD |
Academic Sources |
10 -20 |
Page Count |
4-8 PAGES |
Managing Change Case Study
Wakewood Building Supplies”
Wakewood Building Supplies sells a range of building products to trade and individual customers. It comprises seven Units each of which focusses on a specialized range of products such as roofing, plumbing, electrical, construction and units also have their own staff departments dealing with customer orders, HR issues, finance and site maintenance. Each Unit is headed by a General Manager who has considerable freedom in how their Unit is managed. Each Unit is, in effect, an autonomous division of Wakewood. The Chief Executive Officer (CEO) of the company has managed the organisation from a small headquarters building using a participative style. He has become increasingly concerned about the performance of one of the seven Units. The Unit employs 700 people and accounts for 20 per cent of Wakewood’s activities. He has identified the internal and external pressures listed below as affecting this Unit and believes that the general manager responsible for it cannot deal with the problems it now faces. However, the CEO has been unable to devote much time to this Unit during recent years because of other pressures on his time. Over the last four years, he has achieved significant changes and improvements in other Units within the organisation. This has taken up much of 2 his time but has created a very positive reputation for him throughout Wakewood. He is seen as up-to-date and concerned for his employees. External pressures Increasing client/customer dissatisfaction New technology Increasing competition in the provision of the products/services provided Rapidly increasing costs Internal pressures Fear of change Limited management skills in the introduction of change Lack of experience with new technology Low productivity and quality Poor staff morale The Unit is managed by a general manager with functional managers responsible to the general manager for three product/service departments, an administration department, finance and a small HR department. The general manager has worked with Wakewood for 18 years now. His approach to managing the unit has been always to control costs and activities fairly tightly and to concentrate on developing an efficient and professional team working for him. He has paid little or no attention to the needs of clients. There has been a growing number of complaints from clients about the service provided by the Unit. Long waits are often involved and staff are said not to handle clients too well. New computer technology is being deployed by Wakewood. However, progress in this Unit has been slow. The general manager seems largely dis-interested and the staff reluctant to adapt. However, the pressure to introduce the technology is strong. Staff costs are high and many routine tasks seem likely to be capable of computerisation. The CEO wishes to introduce marketing and quality audit ideas into the unit as a means of responding to some of the pressures identified above. Moreover, he believes that new technology must be introduced over the next few years, particularly in the product/service departments. To do so he has concluded that three major problems must be faced, as follows: · Attitudes to change in the organisation must be changed; · Attitudes to, and knowledge of, new technology must be improved dramatically; · The organisation structure must be reviewed in order to introduce marketing and quality audit ideas into the Unit. Tasks You have been asked to advise on how to proceed and to write a report outlining a strategy for change designed to achieve the following objectives: 3 A to prepare people for change, convincing them that significant organisational changes are needed; B to plan and monitor a programme of organisational change; C to help people at all levels in the unit cope with the problems of change; D to achieve improvement in the Unit’s performance.
RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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Managing Change Case Study