Management of Promotions Essay Assignment Project

December 2, 2022

Management of Promotions Essay Assignment Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Management of Promotions Essay Assignment Project

[Order Now]

What are two things you liked about this course–what are two things you’d recommend be changed?

– What is something you could have done differently (e.g. complete LearnSmart, etc.)?

– Identify an example used in another class you think would be effective in this class.

Psychology & Mass Media Effects Essay

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.

Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.

For this week’s assignment, you will write a paper 7 pages (5 pages of content, 1 title page, 1 reference page) in length, in APA format (including at least 2 scholarly references), on the following:

What product did you select, and why? What were your initial reactions to the product advertising campaign under analysis?

Did the campaign change your attitude? If so, how?

Did the campaign change your behavior? If so, what did you do differently?

Use the following sociopsychological approaches to describe your understanding of persuasion and propaganda used in the campaign:

Authority: Did the campaign use an authoritative figure to persuade you?

Reciprocity: Did the campaign offer something in reciprocation?

Commitment or Consistency: Do you feel a sense of commitment or need for consistency because of the campaign?

Social Proof: Do you feel a sense of social approval because of the campaign?

Likeability: Do you like the people in the campaign?

Scarcity: Does the campaign imply a scarcity of the product?

[Order Now]

Discuss your understanding of the media effects of the campaign, and include information on the following:

Micro-level effects: How does the campaign affect individuals?

Macro-level effects: How does the campaign affect groups or communities?

Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.

Include any media research and available data that are specifically related to your product and the advertising campaign.

Reading and Learning Materials

Use these resources to help you complete this assignment:

Science Of Persuasion

Media Effects

Managing Theories, Effects and Mechanisms for Narratives in a Media Text

Media Effects Research

Management of Promotions Essay Assignment Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.