Management and Marketing Course Paper

December 6, 2022

Management and Marketing Course Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Management and Marketing Course Paper

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A distribution strategy Development

Assignment: You’re requested to develop a distribution strategy for the new firm.

MODA IN, founded in January 2020, is a company located in Bahrain that produces and markets clothes for women. This firm has recruited more than 2,000 employees. In Bahrain, the clothing trade sector is highly dynamic and still presents undeniable growth opportunities. In this area, the customer has the choice between several brands.

To do this, the company aims to launch the product in the market to face multiple competitors and attract new customers. The marketing manager decides to create and set up a new distribution channel for the products.

The firm aims to become the market leader over a 3-year horizon. The products are of good quality and are positioned in the mid-range in the market. One can choose from different styles the firm has to offer. The firm aims to launch at least 10,000 new designs in a year and to provide best fashion trends. To produce the products, the firm uses muslin, silk and cotton and some nylon or polyester fabric.

A market study carried out by the company shows that consumers are more and more concerned about the quality of the products and the materials used to make them.

The firm chooses to reach a target market namely those customers who pay attention to the quality of the products and the materials used to make them and especially women between 20 and 50 years old. To differentiate themselves from the competition, the general management decided to adopt a high price to convey a good brand image.

This price will be significantly higher than the other clothes in the market. To familiarize the customers with these new clothes of this new brand and generate brand awareness and positive attitude, the marketing managers will make great investments in promotion and advertising. You are required to develop a distribution strategy for this firm.

Questions:

1/The company must carry out a distribution strategy to promote its new products. What distribution types would you recommend to the marketing manager?

2/The company asks you to help it set up a distribution strategy process.

3/ Faced with this COVID 19 health crisis, new innovations in the distribution strategy will be necessary. What do you propose to this company to face this crisis and attract consumers?

The project must follow the following plan:

Highlight the elements regarding to the product, price and promotion elements of marketing mix strategy.
Competitive evaluation
Define the seven-Step Strategic distribution Process for the new product:

A/ Recognizing the need for a channel design decision

B/ Setting and coordinating distribution objectives

C/ Specifying distribution tasks

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D/ Developing possible alternative channel structures

E/ Evaluating the variables affecting channel structure

F/ Choosing the “best” channel structure

G/ Selecting the channel members

The students must identify the type of distribution strategy (direct or indirect or both; exclusive, selective or intensive) and justify the choice of the intermediaries and the possible implementation of a multi-channel distribution

Identifying criteria to evaluate the distribution channel and the member performance evaluation
Highlight the recommendations regarding the distribution strategy you can propose to this firm which faces this COVID 19 health crisis.

Students must prepare a report in a form of a word document including figures (process and marketing channel) and explanation of all the key points.

Management and Marketing Course Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.