Main Categories of Market Entry Strategies Discussion Questions

Main Categories of Market Entry Strategies Discussion Questions

Instructions/Descriptions

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From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

What variables need to be considered while developing a list of potential countries?

Describe the four steps a firm should take when it is considering going global.

Discuss at least three challenges that a company may face in the early period of expansion.

Describe the three main categories of market entry strategies.

Instructions for the students

The answer to each question is not less than 100 words

Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)

The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)

Digital and Social Media Strategies Essay Paper

Prepare a 12- to 15-slide presentation with detailed speaker’s notes and visual elements.

Complete the following in your presentation:

Identify a company that could benefit from better use of social media.

Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Use a separate slide for each social media/digital channel including the pros and cons or strengths and weaknesses.

Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.

Determine key performance indicators to measure the success of the online strategy.

Nike is my brand/company of choice

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