Main Categories of Market Entry Strategies Discussion

Main Categories of Market Entry Strategies Discussion

Instructions/Descriptions

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Marketing Discussion

Answer questions with pages from book and 8 replies due after initial post. I’ll need the replies the next day.

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th Ed). Pearson.

1.Explain what is meant by the term “global firm”. Using figure 15-1 as a guide, discuss the major decisions involved in international marketing, and how a firm can navigate through those decisions

2.What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. How can marketers respond to the criticism that marketing creates false wants and encourages materialism?

Main Categories of Market Entry Strategies Discussion Questions

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

What variables need to be considered while developing a list of potential countries?

Describe the four steps a firm should take when it is considering going global.

Discuss at least three challenges that a company may face in the early period of expansion.

Describe the three main categories of market entry strategies.

Instructions for the students

The answer to each question is not less than 100 words

Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)

The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)

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