Macy Herald Square Store City Essay Assignment

Macy Herald Square Store City Essay Assignment

Instructions/Descriptions

Macy Herald Square Store City Essay Assignment

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1/ It is recommended that group members go to different Macy’s stores or online to get a better sense of the company. Please take notes during your visit on merchandise selection, partnerships, prices, brands, logos, signage, advertising, customer service, and anything else that may be relevant. You are encouraged to go to different Macy’s stores, so you can compare the differences with your group.  If you go together, please make sure your selfie is individual.

2/

What is political risk? Can you think of other sources of political risks (not discussed in the case) that can threaten a multinational company’s business? Discuss with examples.

What are the major sources of political risks and/or uncertainty for Huawei? Discuss with examples/excerpts drawn from the case and/or in light of the scholarly articles assigned.

What courses of action can multinational companies take faced with adverse government actions? Discuss with examples/excerpts drawn from the case and/or in light of the scholarly articles assigned.

In light of the case and/or scholarly articles assigned, discuss the role of corporate communication strategy in responding to political risks.

Do you believe the industry of Huawei (being regulated) particularly makes its political risk management approach more challenging? Support your opinion with reference to facts, examples, and/or comparison.

This is Macy’s website https://www.macys.com/?keyword=macys&device=c&mt=e…

Macy Herald Square Store City Essay Assignment

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