MacBook Air Purchase Decision Making Discussion

MacBook Air Purchase Decision Making Discussion

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I’m working on a marketing discussion question and need a reference to help me learn.

Using a recent product purchase, evaluate your own decision-making process leading up to the purchase decision (including both external and internal factors that motivated this decision).

Please be sure to evaluate the following:

What led you to realize that you needed or wanted to buy in this product category?

How many alternatives (if any) did you consider?

How did you decide to buy the alternative you chose?

Which product attributes were important? Why was it important that the product have these attributes?

Are there other key associations (e.g., beliefs, feelings, memories, etc.) that come to mind when thinking about this product that have not already described?

Will you buy this same product (and brand) again? Why or why not?

Issues Between Conventional Marketing Channels and Ancillary

University Marketing Discussion

Question One

Reflecting on the past ten weeks, specify what you believe are the two most important concepts you have learned in this course. Predict two ways you will be able to apply these concepts to your current job and career in the future.

Question Two

Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

Question Three

Search the Internet for an article that supports your position and post the link in your discussion, using APA formatting, for everyone to read.

Marketing Discussion

Week 10 Discussion 1

“Marketing Channels” Please respond to the following:

Analyze the marketing channel issues that may arise when a product is bundled with a service.

Analyze the implications of service characteristics for channel management.

AND RESPOND TO THIS POST DIRECTLY:

Hilborn

RE: Week 10 Discussion 1

Professor and Classmates,

Of the issues between conventional marketing channels and ancillary or service providing channel participants is the degree with which they can be divided into two separate entities. A product is manufactured from a client list per brand due to contractual agreements. The manufacturer does not own the brand of the product being created. They are then two separate entities-because the product brand could be manufactured somewhere else with the same uniqueness.

Service providers however are largely connected to the consumer by specialty. The service they provide is uniquely confined to their profession. As per the textbook. A dentist by vocation provides as service as a skilled member of the profession. Hence the person is not a separate entity from the service they provide. As an example: A Dentist credentials are DDS, known to the consumer as Doctor of Dental Surgery, though when we have a toothache, it is those marketed credentials we are a looking for as consumers to make the pain go away. From this marketing perspective, the approach and emphasis to channel management strategy is somewhat different.

Characteristically however, following the four P’s marketing mix, a quality service, even bundled can be marketed through promotion, per price point, using unique service product and/or brand recognition, and by targeted distribution placement. Because of the nature of some service channels and using customization and perish ability as examples, channel management can also sometimes be difficult. Though more imagination or creativity is needed to reach targeted marketing goals, the objective towards marketing both product and services is essentially the same

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