Licensing Program Coordination Research Essay

December 10, 2022

Licensing Program Coordination Research Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Licensing Program Coordination Research Essay

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Licensing, Program, Coordination, Research, Essay

Read the scenario in problem 10.14 on pg. 316 which asks you to assume you are a licensing program coordinator that needs to say no to a request from a student to waive a policy. Write a business letter using block format (see Appendix A, figure A.1) in which you refuse her request.

10.14Refusing to Waive a Fee

As the licensing program coordinator for your school, you evaluate proposals from vendors who want to make or sell merchandise with the school’s name, logo, or mascot. If you find the product acceptable, the vendor pays a $250 licensing fee and then 6.5% of the wholesale cost of the merchandise manufactured (whether or not it is sold).

The licensing fee helps to support the cost of your office; the 6.5% royalty goes into a student scholarship fund. At well-known universities or those with loyal students and alumni, the funds from such a program can add up to hundreds of thousands of dollars a year.

On your desk today is a proposal from a current student, Meg Winston.

I want to silk-screen and sell T-shirts printed with the name of the school, the mascot, and the words “We’re Number One!” (A copy of the design I propose is enclosed.) I ask that you waive the $250 licensing fee you normally require and limit the 6.5% royalty only to those T-shirts actually sold, not to all those made.

I am putting myself through school by using student loans and working 30 hours a week. I just don’t have $250. In my marketing class, we’ve done feasibility analyses, and I’ve determined that the shirts can be sold if the price is low enough. I hope to market these shirts in an independent study project with Professor Doulin, building on my marketing project earlier this term.

However, my calculations show that I cannot price the shirts competitively if just one shirt must bear the 6.5% royalty for all the shirts produced in a batch. I will of course pay the 6.5% royalty on all shirts sold and not returned. I will produce the shirts in small batches (50–100 at a time). I am willing to donate any manufactured but unsold shirts to the athletic program so that you will know I’m not holding out on you.

By waiving this fee, you will show that this school really wants to help students get practical experience in business, as the catalog states. I will work hard to promote these shirts by getting the school president, the coaches, and campus leaders to endorse them, pointing out that the money goes to the scholarship fund. The shirts themselves will promote school loyalty, both now and later when we’re alumni who can contribute to our alma mater.

I look forward to receiving the “go-ahead” to market these shirts.

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Licensing Program Coordination Research Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.