Lessons from Coca Cola Largest Soft Drink Manufacturer

Lessons from Coca Cola Largest Soft Drink Manufacturer

EPAP Podcast Analysis Questions

I’m working on a communications discussion question and need an explanation and answer to help me learn.

Listen with a close ear to any podcast of your choice. Listen to at least two episodes. Briefly answer the following questions regarding the podcast’s programming approach.

1. Who is the name of the podcast?
2. Who is the podcast’s target audience?
3. What kind of programming is featured: talk or music format?
4. What kinds of commercials and how many are played? Are they live commercials (meaning the hosts read the commercial “copy” themselves) or taped commercials (meaning they are played and were obviously produced outside of the podcast using different voices, music, and mood)?

Lessons from Coca Cola Largest Soft Drink Manufacturer

I’m working on a communication writing question and need an explanation and answer to help me learn.

Watch this video featuring Wendy Clark, then the SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company. She talks about Coca-Cola’s marketing strategy and their “lessons learned” as a media company.

After watch the video, write a paper about what you think are the four most important of Coca Cola’s “lessons” and why, and how each of them has relevance for public media.

https://www.youtube.com/watch?v=t0cjzqEBV18&t=983s 

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