Key Product Categories Operations of Nestle Australia

November 24, 2022

Key Product Categories Operations of Nestle Australia

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

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Key Product Categories Operations of Nestle Australia

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NESTLE SUPPLY CHAIN

Nestle

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Key product categories operations of Nestle Australia

Nestle’s Key objective is the recognized as the leader in Australia in the product categories of Nutrition, health, and wellness and being the trusted as the best brand by their customers. Their key product categories include. Their key product includes the food and beverages sector which include meat, grains, milk products confectionary and beverages. Nestle Australia provides a diverse range of products to all their distribution channels that include the retail, food service and food ingredients. The flexibility that exists within the industry implies that nestle has to comply with the quick consumer trends such as being healthy and wellbeing issues, as well as the issue of convenience and the value for money. Nestle are extremely quick to respond to their customer’s demands and trends which they have incorporated in their products through providing healthier, and fresher products.

Nestle Australia have empathized in their operations that food packaging is a top priority. This is because packaging plays a crucial role in keeping the products supply safe for their consumers. Nestle Australia are the first company to introduce biodegradable alternative to the menace of plastic packaging in the market. They also ensure they source their agricultural materials especially milk, coffee, cocoa, cereals, vegetables, fruits and other directly from suppliers.

Operational pillars

Food and beverages play a pivot role as part of Nestle main key product categories. They play an increasingly important role in the lives of people, not only because of the enjoyment and the social pleasure that comes with it but more and more because of the nutrition and wellness part of it.

Products positioning

Products position refers to the place a product occupies in a customer’s mind. Nestlé’s products are well known to their customers for their quality and being a pioneer and a market leader in the world and also in Australia, they have won the hearts of their customers because of their quality products.

Salient Features

High performing design

Their quality policies and mandatory standards which they have laid down in their nestle quality systems have enabled customers to have trust in their products.

Consistent quality

Nestle empathizes on consistent quality on their products which is a brand promise to their customers that they produce quality and safe products for use by their customers, and that they comply with all regulations of safety.

Pet food

Pet foods in Australia is one of Nestle Australia is one of their major products. One of the most popular pet foods is a product called Purina. They have products from fussy eaters to overeaters which make them to produce a product category of the right meals for the various pets kept by households. Their main customers are the Australian households that keep dogs and cats as pets. For instance, the Nestle Company bought P & G pet food business for 2.9 billion dollars. They have invested heavily in the Australian pet food industry. The Purina product is available in all major outlets and stores in the Australian market. Also, it is aimed at people with higher incomes who give a lot of care for their pets.

Nepresso and Nestle health foods

Nepresso is a product that is available in the market in the various supermarket. It is a coffee machine that delivers quality to users and ranges in the price of $22 and above. The coffee machine is prevalent in the Australian market and mainly focuses on the lower income group of customers. Also, its Nestle health foods have many products that are also sold in the Australian market.

The Kit kat product being a perishable product its turnover rates are very high, the products are sold in super markets and convinience stores. The kit kat product is one of Nestle best selling confectionary products in Australia. With a turnover of over $1.1 billion the products translates to one of the best selling with a high rate of turn over mainly because it is perishable in nature.

Shipping, distribution and packaging

Nestlé’s supply chain strategy with respect to delivering the best quality top consumers emphasize on a good network, good life and efficiency to all their customers (International, 2005, p. 67). In Australia, Nestle focuses on delivering the right goods to their customer at all times. They have locally manufactured products primarily for the Australian Market. This gives them a competitive edge over their competitor’s worldwide (Nestle Australia). The company has storage facilities all over Australia and facilities that enable the company to import products from other countries. This is to enable the company reach its customers in a timely manner. In addition, the company utilizes various packaging methods in order to ensure that their customers get goods in a more presentable manner. They have adapted a packaging method that ensures that consumers of all ages can use them without difficulty. They have a design process that is liberating and easy to use. For instance, the Nescafe gold packaging has captured the hearts of many customers hence giving them a competitive hedge. In addition they have adopted packaging for kit Kat that takes care of both kids and adults. Also, they facilities in place that work towards delivering bulk products to their bulk customers such as supermarket chains. This is for convenience purposes for their customers, both bulk and single shoppers who prefer single cartons.

Distribution

In order to provide for convenience to their customers in Australia, Nestle uses a huge distribution network that make it easier for their customers to access their products. They utilize supermarkets, local retailers and cafes that nestle. Products. For instance some of the products are retailed using vending machines that have been installed in various strategic locations. In addition, there are various chocolate bars that customers visit in order to enjoy various coffee products and chocolates made by nestle. Their distribution network ensures that costumers access their products which make them have the competitive advantage over their customers. Nestle procurement teams ensure that that they have the materials, ingredients as well as services aimed at producing the diverse portfolio of local brands. Their teams deliver flawless internal and external support to the stakeholders across more than 16 various sites across Australia while at the same time managing relationship a group of 220 suppliers. Nestle has therefore been able to gain a competitive advantage in their delivering service to their customers thorough a seamless and a strong supply chain.

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In conclusion, Nestle has focused a lot on their customers as part of their supply chain activities. This has enabled them to have a competitive advantage and an edge over their other competitors such as Unlived. This has enabled them to be the largest foods and beverages company in the world Australia. The company has also started focusing more on nutritional products which is a spinoff from the Milk products division. This has enabled them to supply their customers with products that they require most given the current trade of consuming healthy foods.

References

International, L. 2005. Nestle: Best loved recipes. Lincolnwood, IL: Publications International.

Nestle, M. 2002. Food politics: how the food industry influences nutrition and health. Berkeley: University of California Press.

BusinessCasestudies. 2012. Creating Shared value in the Supply Chain: A Nestle Case Study. Viewed on 19, May, 2014 from http://businesscasestudies.co.uk/nestle/creating-shared-value-in-the-supply- chain/introduction.html#axzz32AQnQn6i

Nestle. 2012. Supply Chain. Viewed on 19, May, 2014, from Code. Viewed on 19, May, 2014, from http://www.nestle.com/aboutus/suppliers

Nestle Nutrition. Products and Applications. Viewed on 19, May, 2014, from http://www.nestle-nutrition.com/%28X%281%29%29/Products/Default.aspx

Nestle. Brands. Viewed on 19, May, 2014 from http://products.nestle.com.au/category/beverages/

Key Product Categories Operations of Nestle Australia

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