Jackson Ballet Selection of Target Market Presentation

December 3, 2022

Jackson Ballet Selection of Target Market Presentation

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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Jackson, Ballet, Selection, Target, Market, Presentation

Jackson Ballet Arts is the non-profit organization that my group and I are working on. I am responsible for writing the SWOT Analysis, Objectives, and Customer Analysis, and Selection of Target Market of the paper. I have completed the SWOT Analysis and will upload it so you can see it. The final project will consist of your team collectively preparing a written marketing plan and PowerPoint presentation for the non-profit organization based on the business/marketing problem shared by the senior leadership team (which is how to recruit more children, volunteers, get good people on the board/committee, and how to bring in more money to the Jackson Ballet Arts).

I have uploaded several materials including a few events/fundraisers held by the Jackson Ballet Arts. The Nutcracker is their biggest fundraiser event and is the longest running in Tennessee. I have also uploaded some answers to questions that were asked to the committee. I was thinking that a good fundraiser event for them would be a dancing with the stars: Kids edition. That could bring a lot of donors.

I am also uploading the goals the group have come up with. The objectives should be a reflection of the goals for Ballet Arts. This need to be written out as objectives (bullet points). This can be added to the Marketing Goals and Objectives uploaded document.

The Objectives, Customer Analysis, and Selection of Target Market are also my responsibility. With this I have spoken to families that have a child or children in dance. An example of a Customer Analysis of Target Market should be in the example sample marketing plan that is uploaded. I believe that the Target Market should not only be limited to Jackson but the surrounding county’s as well. Local businesses and churches??

I am also uploading a sample marketing plan. (This is only an example)

Here is their website. This will be helpful in knowing about the Jackson Ballet Arts:

https://balletartsjackson.org/

Here is a YouTube link of a new fundraiser event held by the Jackson Ballet:

https://www.youtube.com/watch?v=dZBh8Dzu8CM

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Jackson Ballet Selection of Target Market Presentation

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.