International Marketing of KFC Company Discussion

November 30, 2022

International Marketing of KFC Company Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

International Marketing of KFC Company Discussion

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I’m working on a marketing multi-part question and need a sample draft to help me learn.

Watch a 2 min video first (See far down for the link) and discuss why 900 store locations of KFC in the UK had to be closed for a day. Why did this happen? What KFC marketers (with distribution and delivery departments together) should have done to prevent this huge delivery failure? How did the UK people react toward this issue?
KFC ran apology ads everywhere after they closed 900 locations for a day. What was the reaction from the UK people? Do you think KFC marketers (with PR representatives) had an appropriate approach to address the issue?-
Read a page article attached below first (See far down to see the link). Almost at the same time of the delivery failure mentioned, KFC accepted their fries were bad, which was painful criticism triggered by social media users. How did they react toward the criticism? Do you think they did a right thing to do? Would you do it differently if you were one of KFC marketers in the UK?
As a future international marketer, what did you learn from this case?

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Click here to WATCH this 2 min Youtube video of “KFC Runs Out of Chicken & Unveils HILARIOUS Apology Poster”

Click here to READ this artcle of ” KFC’s “Ain’t no small fry” campaign is turning its critics into stars. But why?”

International Marketing of KFC Company Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.