Integrated Markets Discussion Essay Questions

Integrated Markets Discussion Essay Questions

Instructions/Descriptions

Integrated Markets Discussion Essay Questions

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I’m working on a Marketing exercise and need support.

Please answer ONE out of the 3 questions below.

Q1. According to David P. Baron’s article, “Integrated Strategy: Market and Non-market Components,” the non-market environment is characterized by four “I”s. What are these four “I”s? What is Michael E. Porter’s five force analysis and how does it play a role in market and non-market strategies? Why can companies employ non-market assets to add value?

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Q2. Based on “Korean Development and Western Economics,” “Daewoo and the Korean Chaebol,” and “Wall Street Journal (December 8, 1997)” articles, please provide your personal opinions about the continuous debate between East and West on which economical system is better.

Q3. Michael E. Porter developed the “Diamond System” to challenge classical economists’ thoughts (e.g., David Ricardo’s). What are the differences among classical economists’ thoughts (western thoughts), Michael E. Porter’s thoughts (western thoughts), and Asian 4 Tigers’ methods of rapid economic growth (eastern thoughts)? Also, “fit” is the key reason for South Korea’s success during the 1963-1993 period of time. What does it mean?

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Global Marketing Journal Case Study Discussion

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

You will only post once for a grade in the Journal. Post a minimum of 250 words, but make sure it is an original post concerning the following:

You addressed promotional strategy both in your Reading and in the Learning Activity. Now you will apply that knowledge to a product of your choice.

Checklist:

Choose a product of your choice and critique the promotional strategy.

What message is the sponsor trying to convey?

How would you do it differently?

Unit 9 Journal Rubric

Integrated Markets Discussion Essay Questions

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