Importance Of a Brand in The Customer’s Eyes

December 3, 2022

Importance, Brand, Customer’s, Eyes

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Importance, Brand, Customer’s, Eyes

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Importance, Brand, Customer’s, Eyes

Student two:

I would tell her not to price match the new stores that are popping up in her area because she will never be able to go low enough to compete with them. I would tell her that she needs to offer more of what they cannot offer. She needs to offer more than just the product that only a small store can offer. Things that personalize why the customer is choosing her store over the competition. This is known as brand equity. “Brand equity refers to the importance of a brand in the customer’s eyes.” (Aaker, D. (2018, p.1).

Another thing she needs to add is marketing. Since her friend has been taking online marketing classes this would be a good place to start. She should start having digital ads pop up on websites, social media platforms, and send out emails letting consumers know about her business. She could put pictures of her store in the ads along with some reasons why people should choose her store over the competitors. She should have a direct marketing advertisement put in people’s mailboxes within a twenty to a thirty-mile radius of her store. In this direct marketing advertisement, there should be a link that customers can put into their computers to go directly to their website.

With her friend’s help, she should online target consumers that are interested in the things she sells. She needs to try and gain brand recognition. If she is the only seller of a certain product that the others do not have she will have an advantage over the other competitors.

Aaker, D. (2018, May 17). Brand Equity vs. Brand Value: What’s the Difference? Retrieved from https://www.prophet.com/2016/09/brand-equity-vs-br…

Student three:

I actually grew up in a town with a similar population. It had a town square with all kinds of small stores that had been around for years. Then Wal-Mart opened a store in the town and within five years all the stores were closed. So, I would actually tell my best friend to start developing an exit strategy because there is no way she can compete head-to-head with a giant like Wal-Mart.

However, since I can only give her marketing advice I would help her develop a low cost, community outreach, social media site driven marketing plan. I would target mommy groups on Facebook, Twitter and blogs since women make 85% of the purchasing decisions in a household (Drell, 2011).

I would tell her to incorporate short, funny, interactive clips that showcase her products on these sites to attract their attention. I would have informational videos on how to get stains out of kid’s clothes and put her own children in the videos if she has any to make it more authentic and personal.

I would recommend she gather feedback from these groups on their wants and needs and begin to stock the store with what her customers want. The one advantage of being a small business is that she can be much more personable with the public and actually incorporate their feedback quickly since she only has the one store. The other key for her is to capture the loyalty of mothers with babies and young toddlers to ensure repeat business as their children continue grow up.

She can do this by holding fun events at daycares and after school programs which would be great for marketing her store. I would also advise her to incorporate a rewards program and some sort of picture montage all around the store with pictures of the shoppers (parents and their children) as they age to make a personal connection with shoppers. Lastly, I would tell her to decorate the outside of her store in a way that no one could possibly drive by without noticing it and put a big sign up that says, “WE ACCEPT USED CLOTHES TOWARDS YOUR NEXT PURCHASE!”

References:

Drell, L. (2011). 7 tips for marketing to Moms. Retrieved from: https://mashable.com/2011/12/29/marketing-to-moms/

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Importance, Brand, Customer’s, Eyes

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.