HSA 3215 Corporate Branding Healthcare Marketing Essay

HSA 3215 Corporate Branding Healthcare Marketing Essay

Instructions/Descriptions

HSA 3215 Corporate Branding Healthcare Marketing Essay

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Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), “Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability.”

Personal branding allows you to stand out from the crowd by projecting a positive image, behavior and actions. Prior to beginning this assignment, please review the video below and reflect on your personal experiences. Think about the most professional person (fictional or real) that you know. What characteristics make them stand out? After completing these tasks, you must write a personal brand statement.

Corporate Branding

Reference

Khedher, M., (2014). Personal branding phenomenon. Retrieved from: http://ijibm.elitehall.com/IJIBM_Vol6No2_May2014.pdf

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Makerere University Headache Discussion

A 35-year-old woman comes to your office to discuss her “bad headaches,” which started after having her first child 2 years ago. The headaches sometimes awaken her from sleep and at times can be disabling and occasionally require her to take Tylenol and rest in a dark room. Sometimes she vomits during an attack. Over the past 6 months, her headaches have become more severe and frequent, prompting her visit today.

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What additional questions would you ask to learn more about her headaches?

How do you classify headaches?

How can you determine if this is an old headache or a new headache/s? Is this a chronic or episodic condition?

Can you make a definite diagnosis through an open-ended history followed by focused questions?

How can you use the patient history to distinguish between benign headaches and serious ones that require urgent attention?

What diagnostic tests do you want to include to help you with your diagnosis?

Create a differential diagnosis flow sheet for this patient for this patient and include the diagnostics related to the differentials.

HSA 3215 Corporate Branding Healthcare Marketing Essay

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