Home Property Developer and Manager

Home Property Developer and Manager

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Home Property Developer and Manager

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Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Topic: home property developer and manager

You are a hired consultant for the JGJ company. JGJ will be entering a market that is new to them

company. You will research the industry and build a marketing plan with executable steps

and advise on how to enter the market successfully

Agenda: Product Differentiation and Positioning

As noted in the Workshop overview, you have been hired as an external consultant by JGJ, Inc. This is the first section of your research-based market and marketing analysis.

This section of the paper will address product differentiation and positioning within the current market, so it will evaluate current competitors and look for an opening that is not being served. You will need to fully analyze the market for current competitors and how they are each positioned. You will need to identify how the new entrant could place itself into an area of need in the market, including the elements of differentiation that will make your offering successful against the competition.

Upon successful completion of this discussion, you will be able to:

Articulate models for product differentiation and positioning within the market.

points to cover in the topic:

You will submit a market analysis to JGJ, Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list

You should have no more than 100 words describing the concept of differentiation and positioning. The paper should focus on the application of the concepts through an applied analysis of the target category.

Use these seven titles from the Market Analysis Report Template to create seven sections for this part of the consultant’s report:

Current annual sales volume in dollars and/or units sold in the market

Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market

Current price points of competitors

Projected overall market growth rate for the next five years

Projected changes to overall pricing in the market for the next five years

Recommended position and points of differentiation for the JGJ, Inc. offering

Complete buyer profile of the target customer

You must have at least one graphic of a positioning matrix indicating current offerings and the segment of the market that JGJ, Inc. will target. The graphic(s) may be attached as a file but the narrative write up must be posted in the main text box areas of the discussion.

This first submission will also have a 100- to 150-word introduction to the market or product category to serve as an introduction for your peer and for the contract company. This is in addition to the 1000 words; it will not appear in future sections of the consultant’s report.

Cite your work using current APA standards, however indenting of the references is not required due to the discussion board format. (See OCLS APA Writing Styles Guides)

Home Property Developer and Manager

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