High Stakes of International Expansion Case Analysis

High Stakes of International Expansion Case Analysis

Instructions/Descriptions

High Stakes of International Expansion Case Analysis

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#5 Case Analysis of Ruth’s Chris: High Stakes of International Expansion (50 points)

Due date Nov. 14 (Individual writing project). You are required to analyze the case using the case analysis framework presented in the assignment document (see below). Prepare a 2-page report, single space 12 font size, Times Roman.

Casequestions

1- Content Grade Brief introduction or background of case – Analyze problems facing the company and use the business model canvas to evaluate the company’s current business model 25

What did Hannah do to make a first cut in the list of potential countries?

How did he get from 200 to less than 35 potential new markets?

Which variables seemed more important in his decision-making? Which unused variables might have been useful?

Hannah was focused on franchising as his mode of entry—Do the critical variables change if a different mode of entry is employed? Here you must discuss at least 2-3 alternative mode of entry (acquisition, joint venture, wholly owned).

Case Analysis Framework and Rubric

1- Content Grade Brief introduction or background of case – Analyze problems facing the company and use the business model canvas to evaluate the company’s current business model 25

2-Employ selected business diagnosis tools to assess the company’s capabilities, competitive environment and industry (e.g., SWOT, PEST, Porter’s five forces etc.)

25

3- Recommendations (e.g., revised global business model) and responses to case questions 50

Total 100

High Stakes of International Expansion Case Analysis

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