High Consumer Awareness Marketing Project Paper

December 3, 2022

High Consumer Awareness Marketing Project Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

High Consumer Awareness Marketing Project Paper

[Order Now]

High, Consumer, Awareness, Marketing, Project, Paper

You have to write about:

Identification of your marketing plan’s objectives

Proposed timeline for the execution of your plan

Plan Objectives

Estimate of total number of consumers

Expected average purchase by customer

Expected number of purchases by customer per year

Sales funnel – identifies how members of the target market become customers

Proposed Timeline

When will the plan launch?

When will the first milestone be reached?

Sales targets identified

Expenditures identified and timing described as it relates to the sales funnel

Marketing Worksheet

This week’s case focuses on Starbucks, a global brand with high consumer awareness. Refer to the instructions in the Syllabus & Course Info section of unlearn in order to access and read this case on the Harvard Business Publishing website.

For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information.

Use your marketing skills, research, and experience to make THREE strategic recommendations for Starbucks based on information in the case. Label them 1a, 1b, and 1c in your response. Be as specific as possible. For example, if one of your recommendations is that Starbucks should create a drink for kids, don’t just say that Starbucks should create a drink for kids. Instead, talk about why you feel Starbucks would benefit from such a strategy. Possibly even include information on another company that successfully executed such a strategy.

Given the information in the case and marketing best practices, what ONE THING should Starbucks change in order to achieve continued success? (Again… use the perspective of the time period and specific information in the case… not current information.

What are THREE competitive threats should Starbucks position against? (For this question, feel free to use just the case information or also current information.)

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

High Consumer Awareness Marketing Project Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.