Henkel KGaA Detergents Business Case Analysis Presentation

Henkel KGaA Detergents Business Case Analysis Presentation

Instructions/Descriptions

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make a PPT and OUTLINE with your analysis of our business case: Henkel KGaA Detergents Division. (Attached is the case)

The ppt should include the following 4 elements. It should NOT be a summary of the case. Instead, in your video PPT advise Henkel on what it should do in the future. There is NO one right answer. No need to do outside research.

make an outline of what you going to say when you’ll present the PPT.

The four PPT parts are interrelated:

The business need of Henkel: Define the marketing challenge (or opportunity) at the point at which the case study ends (circa 2000 or 2001).

Analysis: Drawing on what you said in #1, explain the key factors most relevant for making the decision or determining the course of action

Recommendations: Drawing on what you said in #2, describe the marketing decision(s) or action(s) that the business should undertake in the future (after 2000 or 2001), demonstrating synthetic / integrative thinking (e.g. a product decision might have an impact on pricing and promotion). Justify your recommendations.

Limitations: Business cases provide only partial information. You do not need to do additional research to fill in the gaps. But you’re required to acknowledge the limitations of your knowledge of the case, qualifying the recommendations you made in #3.

The four parts of this assignment are interrelated. Nevertheless, visually separate (or divide) your essay into 4 parts, so it is easy to see which portion of the presentation addresses which one of the above 4 points. The PPT presentation should be 4-7 slides long (use font 28 or larger, use images).

Use PowerPoint with large font. Rely on the outline you make to help you with the presentation details.

Do not copy and paste text in a small font from a draft of the marketing plan.

Social Media in Business World Essay Discussion

Read the article The Evolution of Social Media as a Marketing Tool for Entrepreneurs on social media and its evolution and answer the following questions. The author states, “Overall, 90% of the marketers surveyed agreed with the question ‘Is social media important to your business?’ and 66% of small business owners strongly agreed with the statement.” What are some of the reasons why so many marketers believe social media is important to their businesses? How has social media evolved from its inception?

Reply 1: Melissa Tallman

An increase in exposure digitally for the business, social media helps to generate more exposure for one’s business and to its targeted audience. So many marketers believe social media is important because they know that their target audience is utilizing and engaging among the popular social networks. In addition they are also connecting with their favorite brands and engaging with them on different levels, typically in real time. With live feeds, real time tweets and social events that can easily be shared. Social media allows businesses to grow their brand recognition and usually at a cheaper rate than traditional print, tv and radio advertising (Geho, 2012).

Social media has evolved from its inception by leaps and bounds. In 1995 less than 1% of the world population was using the internet, at the time of the article The Evolution of Social Media as a Marketing Tool for Entrepreneurs (Geho, 2012) just over 32%, or 2.2 billion, of the world is active. Currently using social media, there are an estimated 2.65 billion in 2018 (Clement, 2019). To stand out among the other 2.649 billion people marketers and businesses better become proficient in the language on their preferred social media platform in order to expand the reach of their brand. Today there are behind the scenes tools on most platforms to help you understand your ROI with data to be analyzed whether it be retweets, reposts, comments, shares and likes. This is the new word of mouth referrals.

References:

Clement, J. 2019. Statista. Number of social media users worldwide from 2010 to 2021. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Geho, Patrick R; Dangelo, Jennifer. 2012. The Entrepreneurial Executive; Arden Vol. 17, (2012): 61-68. THE EVOLUTION OF SOCIAL MEDIA AS A MARKETING TOOL FOR ENTREPRENEURS

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