Googles Influential Power Discussion Essay Project

December 2, 2022

Googles Influential Power Discussion Essay Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Googles Influential Power Discussion Essay Project

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Research how Google has risen to influential power in both the media, eCommerce, and politics, in the last 12 years or so.

Furthermore, research how Google’s algorithm undergoes frequent revisions and changes, forcing marketers to constantly keep up with their ‘rules’.

Has Google grown to be too powerful in controlling and influencing what information, news, products, and content are being fed to the masses?

How significant is Google’s role in Marketing Research?

….and what about other tech giants, the likes of Apple, Facebook, and Twitter?

Initial response: 200-250+ words

Response to a classmate: 100-150+ words

This is my classmate answer that i need to respond to it:

Throughout the years, Google has attained a strong brand value and recognition. Their ability to constantly innovate and generate revenue through innovation has allowed them to have a higher return on investment. Google constantly updates “creating algorithms that people can sort through quickly through the rapidly growing amount of content being put online.” (Beattie, 2020). It has become the number one search engine where are users can expect accurate results. Google creates an algorithm based on relevance and quality to enhance the user experience. By utilizing algorithm and page ranking factors the user is able to receive the best results from the search index related to their inserted queries.

With Google Adwords, businesses can promote their brand through paid ads on the Google search engine results page. Based on keywords and phrases used by the brand’s website, the customer search will match with the brand. Additionally, with Google surveys, companies can gather insights on their target audience to make informed business decisions during market research. Based on a business’s website page traffic, Google’s algorithms generate to achieve ‘top of the page’ using page ranking factors. Google analytics and trends allow marketers to identify consumer demand and consumer searches to learn more about the market and consumer behavior.

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Many consumers use Google chrome which is known to be a faster web browser to search for items on websites like Apple, and browse through Facebook and Twitter. Also, Facebook puts out a lot of digital ads on Google. Companies like Apple can use Google trends to their advantage by learning about consumers and by discovering that the overall consumer is visual. Apple make their product more appealing from the packaging to the entire product.

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.