GM Micro-Challenge Marketing Overview Assignment

GM Micro-Challenge Marketing Overview Assignment

Instructions/Descriptions

GM Micro-Challenge Marketing Overview Assignment

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Marketing Discussion

GM Micro-Challenge Overview

The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with global marketing to another country. For these assignments, you will assume the role of an employee at a company providing global marketing assistance.

You will engage in tasks and research related to the specific country and US state which you have been assigned (YOUR COUNTRY/YOUR STATE).

The GM Micro-Challenges will involve your responding to a selection of memos from your manager. Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format.

Your Country/Your State

See the list of assigned countries and U.S. states in Module 1.

Memo Format

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Use a standard business memo format for your response. Your memo should include all the pertinent parts of a business memo. A Standard Business Memo with Its Parts can be found HERE  Download HERE.

M7 – GM Micro-Challenge: Crawling w/ Opportunity

Your manager’s memo to you is below. In it your manager is giving you tasks to address regarding international trade. You are not expected to be an expert, just willing and able to use the resources available to develop an accurate response.

Your memo should start with an introduction that reminds the manager what s/he requested you to do. Next, overview the information your manager can expect to find in your memo.

After that, respond to each topic you were requested to address in sequence. For each topic, your response should clearly state the question(s) you understood you were to address.

Then give a written response to the question that summarizes the source information. Your written response should then be supported with (1) an image that shows the specific source information you used, and (2) a weblink to that source in case your manager wants to seek out additional information.

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Note: An image does not replace your written response, it only shows the source information used. Finally, you may choose to provide a conclusion to your memo.

Images may be screen clipped to include them. That image should show the name of Your Country/Your State.

GM Micro-Challenge Marketing Overview Assignment

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