Frith’s Levels of Analysis

Frith’s Levels of Analysis

Instructions/Descriptions

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Frith’s Levels of Analysis

MARKETING 1

1st qst:

Select a real product as the basis of this discussion question. Review the image below.

Please take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.

Questions for Reflection:

1. Describe the product you selected as the basis of this assignment (post a picture). Be sure to name the company that offers the product.
2. Provide an example (a minimum of one (1) external influence as listed above) that may affect a consumer’s decision to purchase the product selected. Provide a detailed explanation.
3. Provide an example (a minimum of one (1) internal influence as listed above) that may affect a consumer’s decision to purchase the product selected. Provide a detailed explanation.
4. Explain the difference between needs and wants. How does the difference affect a consumer’s purchase decisions?

2nd qst:

Analyze the attached advertisement from multiple perspectives using Frith’s Levels of Analysis

Frith’s Levels of Analysis:

• The Surface Meaning: What is your overall impression at first glance after looking at the advertisement. At this level, you will describe/list all objects, people, and environment within the ad.
• Advertiser’s Intended Meaning: Identify the sales message (strategy behind the ad). Does the intended meaning and the meaning you get from the ad the same? Do they differ? Explain.
• Cultural or Ideological Meaning: Individuals often draw upon their cultural experiences and background when making sense of decoding an ad. What does the ad say about your belief system?
• Describe the target groups of the ad.
• Is this ad effective? Why or why not?
• Describe the advertiser’s purpose and message of the ad.

Task:

1. Review the attached print ad above.
2. After reviewing the ad create a Word document and provide a response to all bulleted items above OR as a substitute you may post a video response.
3. Within your response, please address each of the following items:

• The Surface Meaning of the Ad (see Frith’s Level of Analysis information above to discover what you will address within your response)
• The Advertiser’s Meaning of the Ad (see Frith’s Level of Analysis information above to discover what you will address within your response)
• The Cultural or Ideological Meaning of the Ad (see Frith’s Level of Analysis information above to discover what you will address within your response)
• Describe the target groups of the ad.
• Is this ad effective? Why or why not?
• Describe the advertiser’s purpose and message of the ad.

Please take the time to formulate a  thoughtful/specific response  as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.

3rd qst Management

In Chapter 1 we are learning about Strategy, Business Models and Competitive Advantage. How would you describe all three of these areas in your words? Your answer must be at least 250 words

Frith’s Levels of Analysis

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