Fresh Sparletta Sales Pitch Presentation Essay Assignment

Fresh Sparletta Sales Pitch Presentation Essay Assignment

Instructions/Descriptions

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Distinguish factors that influence buyer behavior.

Scenario

You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh.

Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.

Instructions

In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:

Slide 1- Title slide (includes name of product, your name and date)

Slide 2- Describe the new beverage changes

Slide 3- Explain the importance of creating a consumer buyer profile and its components

Slide 4- Explain the consumer buyer profile for the refreshed beverage

Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?

Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage

Slide 7- Ask for the “buy in”

Note: Speaker’s notes are not required for this presentation.

Grading Rubric

Comprehensive title slide and conclusion slide asking for buy in.

Comprehensive description of new beverage changes.

Comprehensive explanation of the importance of creating a consumer buyer profile and its components.

Comprehensive explanation of the consumer buyer profile for refreshed beverage.

Comprehensive description of the new marketing strategy for the new refreshed beverage based on the consumer buyer profile.

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