Framework For Analyzing the Internal and External Environments

December 3, 2022

Framework For Analyzing the Internal and External Environments

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Framework For Analyzing the Internal and External Environments

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Framework, Analyzing, Internal, External, Environments

Marketing Management Discussion

Textbook: Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (7th ed.). Mason, OH: South-Western/Cengage Learning.

Review the framework for analyzing the internal and external environments (SWOT) in chapter 4 of your textbook.

Select a well-known product and then discuss each of the analysis factors as it relates to the product you selected.

Using the results of the SWOT analysis, provide suggestions for developing competitive advantage and strategic focus.

1,500-word count and there is a total of 5 questions each (not including in-text citation and references as the word count), a minimum of 4 scholarly sources are required in APA format. For the 4 scholarly sources, one from the textbook that’s posted below and the other three from an outside source. Let’s be sure to write it in own work 100% and give appropriately when using someone’s else work. Under no circumstances use any direct quotes. Any directly quoted or copied material will result in a zero for the assignment.

Please use complete sentences and proper grammar in all postings. Remember to reference at least three external scholarly sources (in addition to the text or course materials).

Reference for textbook attached:

Textbook: Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (7th ed.). Mason, OH: South-Western/Cengage Learning.

Choose an organization to use as your focus for answering the following questions. This organization may be the organization for which you work. If you choose a different organization, be certain to choose one that has published information needed to answer the questions.

1 Mission statements guide an organization’s decisions and strategic plans. Locate an organization’s mission statement. Evaluate the effectiveness of the organization’s mission statement. What changes would you propose the organization make to the mission statement?

2 Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?

3 Analyze the current and future situation with respect to the organization’s target market using the 5W Model for Customer Analysis.

4 Examine the organization’s external environment and make inferences as to the impact these external factors may have on the organization’s current and future marketing planning.

5 Identify the organization’s competitive advantage. Is the competitive advantage durable and valuable? Defend or critique the organization’s competitive advantage based upon your earlier analyses.

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Framework For Analyzing the Internal and External Environments

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.