Food Service and Hospitality Strategic Marketing Case Study

December 3, 2022

Food Service and Hospitality Strategic Marketing Case Study

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Food Service and Hospitality Strategic Marketing Case Study

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Food, Service, Hospitality, Strategic, Marketing, Case, Study

Marketing Discussion

I’m working on a marketing question and need an explanation and answer to help me learn.

Research suggests that social class influences how much compassion people show to others who need help. For example, one study reported that luxury car drivers were more likely to cut off other motorists instead of waiting for their turn at the intersection.

Another showed that less-affluent people are more likely to agree with such statements as, “I often notice people who need help,” and “It’s important to take care of people who are vulnerable.”

Other studies have demonstrated that upper-class people are not as good at recognizing others’ emotions. One explanation is that more resources provide a sense of independence: the less we have to rely on others, the less we care about their feelings.

Do you have personal experience that would provide evidence to this argument, either for or against? Do you think your family’s social class affects their awareness of the needs of others, and would it change if their social class changed?

Food Service and Hospitality Strategic Marketing Case Study

Answer the following questions related to the Case Study, “Taco Bell: The Breakfast Opportunity.”

the Case Study from the Kellogg School of Management, “Taco Bell: The Breakfast Opportunity.”

Taco Bell executives feel significant pressure to find growth opportunities. This pressure comes from investors who are looking for stock gains and from operators who want to see strong store-level results.

1.Taco Bell’s most recent growth is tied to the introduction of an innovative and wildly successful new product introduction. What was that new product? Describe the marketing mix for that product. Which of the “four P’s” do you feel is the most significant factor in the success of this product? Explain your answer.

2.Describe the key customer demographic for Taco Bell. What factors would contribute to them being interested in purchasing breakfast from Taco Bell? What about their habits and preferences might make them a difficult core demographic for breakfast?

3.Taco Bell executives don’t expect that offering breakfast will create new breakfast consumers. Where will their breakfast customers come from? What role does this fact play in their promotional strategy?

4.Taco Bell’s next growth strategy might very well be to offer breakfast at its restaurants. Describe the marketing mix for this new offering. Which of the “four P’s” do you feel will be the most significant factor in the success of this offering? Explain your answer.

5.Taco Bell launched breakfast. Has it been a success? Why? Conduct some internet research to support your answer. Please include links to your source material with your answer.

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Food Service and Hospitality Strategic Marketing Case Study

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.