Five-Step Marketing Research Approach

Five-Step Marketing Research Approach

Instructions/Descriptions

Five-Step Marketing Research Approach

Assignment Content

Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.

Create a 10- to 15-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.

Address the following in your role as marketing manager:

Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.

Describe each step of the Marketing Research Approach in detail and create a plan of attack to explain how each stage should be implemented.

Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people.

Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market’s interest.

Explain how differentiation will help position the charitable organization within its defined market.

Submit your assignment.

Ethical Application of HealthCare Workers

Ethical Application Paper- Topic- HealthCare Workers

5 pages Including Title and APA Format References (Minimum 800 Words)

Select a recent (within five years) corporate or political ethical issue/event, or a corporate social responsibility issue.  You will share your choice of topic with your instructor in week three of the eight-week course and week six in the 16-week course. Conduct in-depth review and research on your chosen topic.  If you choose an ethical issues or event: Briefly describe the situation (one page) then analyze the situation and show what effect the decisions made have on the organization, the stakeholders, and the public. Determine how the situation could have been handled within the bounds of known ethical standards and summarize what you have learned about your own ethical standards from this study.

If you choose a corporate social responsibility (CSR) issue:  Briefly describe the CSR issue (one page) then analyze the situation and show what effect the decisions made have on the organization, the stakeholders, and the public.  Determine how the situation could have been handled within the bounds of changing CSR standards and summarize what you have learned about your own view of CSR from this study.  The length of the paper shall be at least 5 pages (not including cover, abstract, and reference list).  Your reference list should include at least five (5) scholarly journals (use library database such as EBSCO).  Be sure to include proper citation and/or quotation according to the APA format.

Five-Step Marketing Research Approach

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