First Break All the Rules Case Study Discussion

November 30, 2022

First Break All the Rules Case Study Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

First Break All the Rules Case Study Discussion

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In his book ” First Break All the Rules”, Buckingham and Collins (1999) practical steps are to “select for talent…define the right outcomes…focus on strengths…find the right fit.

Compare the practical steps of “Practical Step to Empower Complaint Management” with those of Buckingham and Collins.

Promotional Mix Combining Marketing Methods Discussion

I’m working on a marketing multi-part question and need an explanation and answer to help me learn.

Assume that you are the vice president of marketing for a small brand. You are trying to increase market share in the Chicagoland area.

How would you plan for your brand to improve its current product strategy?

Budget: You have $50,000 to spend on promotions.

What are your recommendations on the Promotional Mix?

How will you allocate your money?

What is your rationale? Why did you select the various amounts of money to spend on each promotional element in your plan?

Traditional advertising: paid non-personal promotion by an identified sponsor that is delivered through media channels like T.V, radio, magazines, billboards

Personal selling: face to face presentation to a prospective buyer. It allows for an exchange of ideas and to clear up any misconceptions.

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Sales promotion: Marketing activities that are designed to get the consumer to act immediately. Options include coupons and samples, displays, shows and exhibitions, buy one get one (BOGO)

Public relations: Programs that are designed to promote an image or gain acceptance of the company in the marketplace. Public relations can include publicity and special events.

Social media: The use of social media such as Facebook, Twitter, Pinterest, Instagram, and various blogs to generate “buzz” about a product or company.

E-commerce: Using the company’s website to gain orders and collect information.

First Break All the Rules Case Study Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.