Factors Influencing the Promotional Strategies

Factors Influencing the Promotional Strategies

Instructions/Descriptions

Factors Influencing the Promotional Strategies

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Wednesday, November 27, 2019, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you read the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

Briefly introduce the company you have chosen.

Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.

Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.

In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.

Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages in length and double-spaced (APA Format), not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

By the way, I’ve added one attachment down below. The attachment is a Study Guide (aka breakdown/notes) for this Unit Assignment which should be helpful.

Factors Influencing the Promotional Strategies

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